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Our Heritage

Jimmy Dean was a country singer with a great idea. So he started the Jimmy Dean Meat Company with his brother in 1969. You could say he had a real hit on his hands.

Our Heritage

Jimmy Dean, the celebrated country music star and TV host was having breakfast one morning at a diner in Plainview, TX, when he told his brother, "You know, there's got to be room in this country for a good quality sausage." That's when Jimmy decided it was time to dust off the ol' family recipe to perfect the delicious taste we know and love.

Jimmy's key to success had always been simple: "Appeal to people with quality and honesty, you'll win their confidence. Maintain quality and honesty and you'll keep it." Hanging his hat on this notion, he worked tirelessly to bring the premium taste and quality of Jimmy Dean® pork sausage to breakfast tables across the country and quickly took the brand to number one.

Now, over 40 years later, families continue to enjoy the great taste of Jimmy Dean® products. And the roll sausage is still packaged in our signature gold, just like Jimmy preferred. From breakfast sandwiches to breakfast bowls, the brand continues to help people start their day right. As Jimmy Dean said in our first company slogan, "Have a good breakfast, have a good day."